Joe Served almost 10 years as a Royal Marines Commando, until losing his leg to a sniper led to his discharge in 2014. He re-trained in forestry and industrial rope access, which has enabled him to work all over the world. He has facilitated and led expeditions around the globe for conservation, tourism and humanitarian efforts. He became a team leader after going on an expedition to Oman as a beneficiary, then the following year to Sweden as a guide.